In Which A Couple of Teachers Argue Parents Shouldn’t Question Whether Their Children’s Needs Are Being Met
Once upon a time, meaning back when I went to journalism school, reporters were told not to think about what readers wanted. We were the vaunted “gatekeepers” who decided what was important and therefore merited space in the newspaper.
If readers couldn’t muddle their way through our expert, if hideously turgid, explanation of what happened last night at the public works subcommittee meeting? Why, they were dullards! Secretly, we hoped they never got called for jury duty.
This assholish contempt for readers persisted well into the age of the internet, when it became possible to measure traffic. Not only could we see what people clicked on, we could discern how long they spent on a webpage, which told us whether they actually read the story.
Ah, when that worm turned? You shoulda heard the howling. Suddenly no one wanted to write about regulatory reform on Wall Street, just Britney and Paris. And for a moment—with Craigslist decimating the classifieds and digital advertising slashing display ad revenue–newspaper editors lost their collective minds and assigned rivers of clickbait.
At first we were all freaked out about all of this data being used to inform news judgment and personnel decisions. I mean, is it fair to use the same traffic expectations to evaluate the reporter who covers Michele Bachmann, the subject of Google searches in Khazakstan, with the Labor Department reporter?
In some corners of the news industry, a few of the lemmings took detours, and discovered some interesting things. Turns out people are hungry for news. And contrary to popular journalistic wisdom, they want voice and context and analysis. They want public affairs journalism to be more like “The Big Short” and less like a turgid regurgitation of, well, anything.